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Bring customers in the door with Google Maps Business View

Google and Your Business - Tue, 09/30/2014 - 13:05
One of the toughest things about running a successful business is standing out from your competitors. With Google Maps Business View, you can show the unique character of your business and service to more than one billion Google users around the world. Business View uses Street View technology to let your potential customers explore your location through a 360-degree virtual tour. Hundreds of thousands of businesses have already gone live with their tours on Google to help give people the information they need when booking a trip, making a dinner reservation, and more.

If you're in the travel and tourism industry, Business View can help give potential visitors a glimpse of where they're going as they plan their trips. A great example is GeoVegas, a new website from Las Vegas Convention & Visitors Authority. GeoVegas incorporates Business View to enable people to virtually experience hotels, restaurants and other noteworthy locations in Las Vegas before making their reservations. The site even lets them tailor their experience so they can plan their dream vacation. vacation.

Adventuredome at Circus Circus on GeoVegas
On a larger scale, as part of Andorra’s goal to grow tourism, the Actua Initiative helped get more than 95 percent of the country’s businesses online with Google. Visitors from across the globe can use Business View to preview restaurants like La Borda and salons like Anna Barroca Perruquers. This has resulted in an increase in online traffic and extended time spent on the business’ websites.

La Borda, Andorra
Business View can also be a powerful way to communicate your brand story to customers. For example, if you’re in the product manufacturing industry, you can show your customers not just what you make but how you make it. The Chrysler 200 Factory Tour gives consumers an interactive look inside the auto making process and allows them to tour aspects of the assembly process, bringing them inside the local Michigan plant.

Body analysis from Chrysler 200 Factory Tour on Chrysler200Factory.com
Getting the virtual tour of your business live on Google is easy:
  • How it works: A Google Trusted Photographer collects a series of high resolution panoramic photos of your business interior to create a 360-degree interactive experience. Google Maps Business View appears in Google Search results, Google Maps and Google+, whether your customers are using computers, smartphones or tablets. For hotels, Business View will also show up on Google Hotel Finder.
  • Why you should try it: People like to see photos of a location when deciding where to go, and Business View allows owners to put their best foot forward with a high quality interactive tour. Our testing has shown that "See Inside" drives more clicks to a business' site. This imagery also allows you to build unique experiences online for your potential customers to enjoy.
  • How to get started: Find a Google Trusted Photographer or Trusted Agency on the Google Maps Business View website and set up a photo shoot.
We look forward to seeing your business’ virtual tour going live on Google. And to learn more about other ways to connect directly with your customers on Google, check out Google My Business.

Posted by Soufi Esmaeilzadeh, Google Maps Business View Product Manager

One week left to apply for a Mission Main Street Grant

Google and Your Business - Thu, 09/25/2014 - 19:19
The Robot Garage was a past recipient of a Mission Main Street Grant from Chase. 
Small businesses are driven by turning big ideas into reality. A few weeks ago, we posted news that we’re once again teaming up with Chase for this year’s Mission Main Street Grants program, an effort helping small businesses across America bring some of those big ideas to life.

This year, twenty businesses will each get a $150,000 grant from Chase, as well as a Chromebook, $2000 towards one market research study with Google Consumer Surveys, and a trip to Google for a small business marketing workshop with Google experts.

We know how important the web can be to help small businesses grow, so we also worked with Chase again to build a marketing toolkit on www.MissionMainstreetGrants.com. The toolkit shares tips that every business can use, like best practices for digital marketing and social media, as well as how to make the most of online advertising and analytics.

ABL Denim, a small business based out of Los Angeles and a 2013 grant recipient, understands the benefits of the grant full well. The company produces a premium denim jean line designed with features that make dressing easier for people with limited mobility or sensory integration disorders. The grant has allowed owner Stephanie Alves and her team the opportunity to hire staff, rebuild their website, create a product catalogue, and learn more about investing in marketing and advertising - which lent tremendous credibility in their talks with bigger retailers about business partnerships.(Google to confirm that this has been verified by ABL)

The program is open to current businesses that have been operating for at least two years and have less than 100 full-time employees. Businesses must receive at least 250 votes on www.MissionMainStreetGrants.com via Facebook authenticator to be eligible for the opportunity to receive a grant. The deadline to apply is October 3, 2014, so hurry and sign up soon! You can find out more information about the program and all of the eligibility requirements at www.MissionMainstreetGrants.com. On the website you can also check out videos and a Google Hangout with last year’s grant recipients as they share how they used social channels to rally support and improve their applications.

The web opens up countless opportunities for small businesses to grow and reach new customers, and we’re excited to see your great submissions. Get moving before time runs out, and good luck!

Posted by Jon Kaplan, Vice President of US Sales & Operations

A Hangout On Air Conversation with SBA Administrator Maria Contreras-Sweet

Google and Your Business - Tue, 08/26/2014 - 23:42
There are 28 million small businesses in the US, and small businesses represent almost half of US private-sector jobs. What kind of support and resources does our government provide to make sure these small businesses thrive? Where can we find tips on how to start or grow a business? What funding opportunities are there?

On Wednesday, August 27th, the leader of the U.S. Small Business Administration (SBA) and the voice of small business in President Obama’s Cabinet, Maria Contreras-Sweet, will join the Google Small Business Community for a Hangout on Air to share tips and insights for small businesses.



Since being appointed by President Obama, Administrator Contreras-Sweet has made a priority to meet and hear from small businesses. On Wednesday, she will answer questions directly from small businesses through Hangouts. Over the past two weeks, thousands of small business owners from all over the US, representing various backgrounds, experiences, and businesses, have submitted questions for the Administrator covering funding for businesses to technology.

Five small business participants will be joining the Hangout on camera along with the Administrator. One of the attendees, Brantley Crowder, is the director of e-commerce for Savannah Bee Company. Savannah Bee Company started in 2002 with a single beehive and a mission to support regional beekeepers by selling their honey and making honey-related health and beauty products. They started delving into digital with their website which launched in 2010 to support their stores in Charleston and Savannah.

The Hangout has participants like David Winslow, writing, “the SBA is beginning to make headway in an effort to lead the Government into a friendlier, more engaging place!”

Join the SBA Administrator tomorrow at 1:30 PM PT / 4:30 PM ET in the Google Small Business Community, a public community, which gives business people direct access to experts and industry leaders like Contreras-Sweet. The event will also be accessible live on the Google+ Your Business YouTube channel, in the event invitation, and the SBA website, and the video will be posted for viewing post-event.

RSVP to view the broadcast and submit your questions for a chance to have them answered live, on-air during the Hangout.

Posted by the Google Small Business Community

Get fresh business feedback with Reviews

Google and Your Business - Mon, 08/25/2014 - 17:59
When’s the last time you checked out what your customers are saying about your business on the web?

With Google My Business, you can see and respond to reviews from Google users. You’ll also be able to see feedback that customers have left on other websites.


The first step to seeing and responding to reviews is to verify your business.

Once your business is verified, visit the Google My Business dashboard, scroll down, and click Manage Reviews.

For the best experience with reviews:
  • Encourage your customers to leave feedback on Google. Reviews on Google can help your business stand out from sites with fewer reviews. 
  • Respond to reviews. Your customers will notice that your business values their input and respond with more reviews. 
  • Keep it clean. We’ll remove reviews and responses on Google that contain advertising, spam, and other stuff that violates our policies
With Reviews, you’ll hear firsthand feedback from the people who matter most to your business: your customers!

See the metrics that matter for your business

Google and Your Business - Mon, 08/04/2014 - 17:35
With the launch of Google My Business, we’ll be exploring new ways to build a strong online presence for your local business.

For this post, we’ll be focusing on using Google My Business to see how your business performs on the web. Have you ever wondered how many customers search for your business on Google Maps or whether your customers are seeing that photo you uploaded last week?


Google My Business makes it easy to find valuable information about your local business on Google, including:
  • The number of times people saw your business information show up on Google Maps, Search and Maps for Mobile 
  • The areas from which users have searched for driving directions to your business using Google Maps 
  • The number of impressions of your Google+ photos, profile, posts 
To access Insights, open Google My Business, choose the page you’d like to manage, and click View Insights. Insights are another good reason to verify your local business--you won’t be able to see the data without going through that process.

Once you’re there, you’ll see three tabs: Visibility, Engagement, and Audience.


Click Visibility to get numbers on how customers engage with your business on Google--through driving directions, clicks to your website and more.

The charts on the Engagement tab lets you know how your customers interact with your posts. You can even breakdown the information by type of post to see whether your customers respond better to picture or text posts.

Visit the Audience tab to understand the makeup of your Google+ followers, including their age range, country, and gender.

With Insights, you have the tools to watch your local business grow online.

America's businesses are using the web to grow

Google and Your Business - Thu, 07/17/2014 - 18:33
Cross-posted with the Official Google Blog.

Over the past few months, we’ve had the chance to talk to businesses all over the country and hear stories of how they’ve become successful. For many, it’s pretty simple: the Internet. The web is helping businesses and communities across the U.S. to grow and succeed. In fact, last year Google’s search and advertising tools helped provide $111 billion of economic activity for more than 1.5 million businesses—advertisers, publishers and nonprofits—across the U.S.



Take Go2marine, a boat supply company located on Bainbridge Island, off the coast of Washington State. Because of their remote location, bringing traffic to their website using Google AdWords plays an important role in their ability to sell their 250,000+ boat supplies to customers in 176 countries. When it’s winter in the U.S., they rely on customers located in other parts of the world where it’s boating season, with the web bringing them business from any place, in any season.

Or meet Don Morton, who taught reading, writing and language in lower-income neighborhoods in my home town of Chicago for nine years. In 2005, he began creating his own materials to supplement what the school system provided. Realizing that his worksheets could be useful for students and teachers everywhere, he created ereadingworksheets.com to provide his worksheets for free. Don started using Google AdSense to offset his costs by placing ads next to his content, and today he’s able to work full-time on his website and make an impact on students around the world.

These are just two examples of enterprising people making the most of Google tools to find new customers, connect with existing ones and grow their businesses; you can find plenty more of them in our Economic Impact Report. Our tools help connect business owners to their customers, whether they’re around the corner or across the world from each other. And when businesses flourish, it’s good news for the rest of us. Recent data shows that businesses that are online are expected to grow 40 percent faster and hire twice as many workers as businesses that aren’t. Every year, it gets clearer that the web helps lead to more successful businesses, stronger economies, more vibrant towns, and more prosperous communities.

Learn more about our economic impact in all 50 U.S. states, and how businesses are finding success through the web. Whether it’s a part for a boat or a grammar worksheet, we’re proud to play a role in giving businesses the tools they need to do more--to grow and thrive and connect with customers and communities all over the world. Posted by Jim Lecinski, Vice President, Customer Solutions

Advertising on your schedule with AdWords Express

Google and Your Business - Wed, 07/16/2014 - 16:06
Cross-posted with the Inside AdWords blog.

Small businesses know the importance of being online, but running that first ad can be overwhelming. Google introduced AdWords Express to help small businesses start advertising online easily, without the need for daily management. Fast-forward nearly three years to today, and businesses around the world are seeing success with AdWords Express.

Nick Valle, owner of Nick’s Towing and Roadside Assistance, uses AdWords Express to run his business from the road. After a decade of driving an 18-wheeler and working part-time for a towing company, Nick decided to start his own small business. He started using AdWords Express six months ago, and his business is doing better than ever. He gets enough calls to keep himself and a driver busy throughout the day, and can easily track calls back to his ad with the call reporting feature.

Get results on the go with the AdWords Express app 
Nearly 74% of small business owners like Nick use mobile devices to help manage their business*, and earlier this year, we announced improvements to AdWords Express across all screen sizes. To make starting a new ad and managing an existing one even easier on mobile, we’ve now introduced a free app for Android and iOS users in the U.S. The app gives you access to all the features of AdWords Express while on the go:


Reach the right customers with new targeting options 
AdWords Express has added more control where it counts for defining your target audience. Now advertisers can choose exactly where to promote their business -- in their zip code, city, state or others around the country (currently in English-speaking countries). When customers search from their phone, they can get driving directions, call your business, or visit your website in one tap.

Let AdWords Express do the rest
When you select your business category, AdWords Express makes sure that customers searching for related topics see your ad. To improve the targeting of your ad, products and services that are mentioned on your website can now be added by AdWords Express as keywords if they are related to your ad. We’ve also added more negative keywords to exclude unwanted searches, which improves the click-through rates of ads and means a lower cost for advertisers.

Let us know how AdWords Express is working for your business, and stay tuned for additional improvements in the coming months.

Posted by Xuefu Wang, Engineering Director
*NSBA, page 4

Help your business shine with Google My Business

Google and Your Business - Wed, 06/11/2014 - 15:16
There’s one thing that lies at the heart of every business: customers. Customers are the reason why businesses flourish, and their shared passion for your craft is what makes running a business so rewarding. For many business owners, customers are more than just patrons - they’re your regulars, your advocates and your friends. In other words, they’re your people.

The Internet is connecting more businesses with their people every day. However, our users tell us that finding these loyal customers can be complex and time-consuming. We believe it shouldn’t be. That’s why we are happy to introduce Google My Business - a free and easy way to find and connect with your people, wherever you are.


Google My Business brings together all the ways Google can help your business shine in one place:
  • Update your business info on Search, Maps and Google+ from one place to make it easy for customers to get in touch
  • Add beautiful photos of your business and a virtual tour of your business interior to help customers see what makes your business unique
  • Connect directly with your fans and customers by sharing news, events and other important updates from your Google+ page
  • Stay on top of reviews from across the web, and respond to Google reviews
  • Understand how people find and interact with your business using custom insights and integration with AdWords Express
  • Manage your information on-the-go with the Google My Business Android app and the iOS app (launching soon)

In addition to new businesses getting started with Google My Business, we’re also upgrading current users of Places for Business and the Google+ Dashboard to this new experience.

Businesses with a passion for everything from beautiful hand-made hats and fresh crab cakes, to the best local pale ale, are finding their people with Google.

To learn more about how you can find your people, visit google.com/mybusiness.

Posted by Dan Pritchett & Dennis Troper

Happy Small Business Week!

Google and Your Business - Mon, 05/12/2014 - 17:16


Small business owners are some of our favorite dreamers and doers. More than half of Americans either own or work for a small business, and two out of three new jobs in the U.S. each year are created by small businesses. It’s clear that you make a big impact with your creativity, hard work and passion.

As you grow, we know that you may have lots of questions on how to make the most of the web. National Small Business Week is a chance to say thanks for all you do for us and our communities and to share a few helpful resources.

Today we’re launching the Google Small Business Community, a place for you to share what makes your business special, connect with other businesses, and get a direct line to help from online experts. Join the community from May 12 - 16 for special content like a message from President Obama and tips from business leaders and the Small Business Administration.

After this week, the Google Small Business Community will continue providing information and inspiration. Daily posts, weekly trainings and regular Hangout series will be based directly on what you want to learn. And a team of trusted Advisors and Googlers with digital expertise will always be around to answer your questions.

We’ve also created a new Helpouts page for small businesses to get one-on-one advice with experts over video on topics like online marketing, branding and web design. And if you join the Google Business Community between May 12 - 16, you’ll get access to a Helpout of your choice.

We’re excited to meet you. Drop in and tell us a little bit about your business. Happy Small Business Week!

Posted by the Google Small Business Community team

Announcing Reviews in Google Places for Business

Google and Your Business - Mon, 11/25/2013 - 19:35
People come to Google to search for information about local shops and restaurants so they can make the best plans and purchases. That’s why as a business owner, you want to make sure you put your best foot forward online. With a quick search, locals -- or even people new in town -- can read reviews from your regulars to find the right place for a romantic dinner, a prize-winning turkey, or the perfect (last-minute) present for Mom.



Today, we’re introducing Reviews in Google Places for Business. Now you can learn what your customers are saying about your business on Google and across the web, in one place. If you have a verified business listing, you will now see your customer ratings and reviews in the easy-to-use review inbox.

Read and respond to customer reviews in the reviews inbox
Easily respond to customer reviews
Reviews also allows you to start a conversation with your customers by directly responding to comments left by users on Google. Are your customers happy with your service? Thank them for the kind words so they recommend you to their friends. Do they mention some areas for improvement? Ask them for suggestions so they visit you again.

And if you feel your business deserves more good reviews, or if you are missing feedback on your work, all you need to do now is to encourage your customers to post reviews on your Google+ page.

Business owners using the new Places for Business interface can now find the Reviews tab when they log into their dashboard as usual.

Not verified yet? Seize the moment and get started now at www.google.com/places.

Posted by Qasar Younis, Senior Product Manager

Create offers in minutes and reach customers on Google Maps with Google Offers

Google and Your Business - Thu, 10/24/2013 - 16:49
Back in July we announced new ways for consumers to discover offers with Google. Today we’re introducing an updated self-service tool for all businesses in the U.S. to easily create offers and attract customers to their stores. Using the simple offer creation tool, businesses can create their offer in minutes and showcase it to local customers across Google, including Google Maps.

Create your offer in minutes and see it go live in just a few hours
With the updated creation tool, which is rolling out within the next week, you can create your offer in minutes. Simply choose the type of offer you’d like to create and assign a budget.

Unlike traditional promotions or coupons, Google Offers will show your offer to customers based on their location, what they like, and what they're looking for. You'll only pay when a customer saves your offer, and you keep the full value of the sales you make.


Reach the right customers, at the right time, now through Google Maps
With this launch, your offer can reach customers on Google Maps when they are searching for places nearby or looking for local businesses like yours. Your business will be prominently displayed with a blue tag icon next to it, alerting customers to your offer.


Once a customer saves your offer, we’ll bring them to your door by sharing an offer reminder when they are near your store. We can help remind them when your offer is expiring too, through email and mobile alerts. Just create the offer; we’ll take care of the rest. To get started and drive more traffic to your store, visit Google Offers.

Posted by Gayathri Rajan, Director of Product Management, Google Offers

Saying thank you to our Google Top Contributors

Google and Your Business - Mon, 10/21/2013 - 17:00
Cross-posted with the Official Google Blog.

Every day, Google Top Contributors from around the world share their product expertise with people in Google’s official forums, from sharing helpful tips to answering burning user questions. Top Contributors not only help users directly, they champion user feedback, which gives our teams valuable insight on opportunities for improvement across various products. They contribute to 250 product communities in 26 different languages, and their expertise touches hundreds of millions of users each year. These Top Contributors are a critical part of the Google family and we brought many of them together at this year's Top Contributor Summit to say thank you.

Building on our first summit in 2011, we kicked off the second Top Contributor Summit last week near Google’s headquarters in Mountain View, Calif. Over three days, Top Contributors came together to discuss their favorite Google products, meet with our engineers and product managers, see demos of new products and collaborate with fellow Top Contributors.

Sebastian Miśniakiewicz, Top Contributor in the Webmasters Polish forum, talks with Program Manager Oahn Nguyen and Map Maker Program Manager Nicole Drobeck

Top Contributors met with product managers and community managers to learn the latest about some of Google’s products, and had the unique opportunity to give their feedback directly to the product team. They also sat down with designers and support team members to discuss the long and short-term vision for various products. Multi-product Top Contributor Manny Barwin (known as “The C Man” in our forums) said, “what impressed me most was the interest taken in our feedback.”

Yogi Anand, Docs Top Contributor from Michigan, tries Google Glass

Top Contributors also got a sneak peek at recently released Google products. After hearing a presentation directly from the Google Glass team, each Top Contributor was given the opportunity to try Glass for themselves. AdWords Top Contributor Adam Briggs said, “I found the best part was being able to try out Glass; it's such an awesome product and I'm really looking forward to it becoming public."

We also put on several social events where the group was able to meet Googlers, chat with their fellow Top Contributors, and have a little fun!

Top Contributors play air hockey during a social event at the San Jose Convention Center Photograph by Paciano Triunfo

We had a great time at the summit saying thanks to our Top Contributors for all they do for our users. If you’re interested in becoming a Top Contributor, get started by becoming active in your favorite Google product’s forum or learn more about the Top Contributor Program.

Top Contributors and Googlers show their excitement on campus Photograph by Paciano Triunfo

Posted by Sarah Claxton Deming, Top Contributor Summit Organizer

New Learn with Google Fall Webinars

Google and Your Business - Wed, 10/16/2013 - 20:54
We’re excited to share our fall series of Learn with Google webinars. These web events will demonstrate how to use digital marketing to build brand awareness and give you the tools you need to drive sales. This season we’re focusing on Search and Display, two fundamental building blocks for digital marketing. We will be introducing new tools, as well as providing tips for existing ones. Every webinar is led by Google product experts and includes time for live Q&A. Sign up to start becoming a smarter digital marketer today.



Upcoming webinars:

October
17 [Wallet] Maximize mobile conversions with Google Wallet Instant Buy
22 [Search] Automate your AdWords bids to achieve your Target ROAS (return on ad spend) Goal
23 [Shopping] Google Shopping - Mobile/Local
29 [Mobile] Driving More Revenue from App Installs

November
7 [Display] A Creative Approach to Engage with Your Customers Online
13 [Search] Measuring Conversions Across Devices
14 [Display] Three Strategies to Increase Customer Engagement with Your Brand
19 [Mobile] Building Multi-Screen Websites
21 [Search] Increase Relevancy with New Ad Formats and Extensions

December
3 [Search] Using Your Cross-Device Conversion Data
11 [Search] Improving Search Ad Relevance with Creative Optimizations

Webinars are held Tuesdays through Thursdays at 10am Pacific/1pm Eastern,

Visit our webinar site to register for any of the live sessions and to access our large library of recorded content. You can also stay up-to-date on the schedule by adding our Learn with Google calendar to your own Google calendar to automatically see upcoming webinars.

Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating. We hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to seeing you at an upcoming session!

Posted by Matt Ludwig, Marketing Coordinator, Learn with Google

Helping small businesses grow on the web: Teaming up with Chase for Mission Main Street Grants

Google and Your Business - Tue, 10/01/2013 - 16:37
We know that every small business has big ideas for what they want to do next. Maybe you’d like to expand your store, hire more employees, or launch a new product line. Today, we’re working with Chase’s Mission Main Street Grants program to help small businesses across America bring some of those ideas to life. Twelve businesses will each get a $250,000 grant from Chase, as well as a Chromebook Pixel, and a trip to Google for a two-day small business marketing workshop with Google experts.

We know how important the web can be to help small businesses grow, so we worked with Chase to provide a Social Media Toolkit on www.MissionMainstreetGrants.com. The toolkit shares tips that every business can use, like best practices for digital marketing and social media, as well as how to make the most of online advertising and analytics. Small businesses can also take advantage of a special AdWords Express offer to help them reach new customers.

The program is open to current businesses that have been operating for at least two years and have less than 100 year-round full-time employees. Businesses must receive at least 250 votes to be eligible for a grant. The deadline to apply is October 31, 2013, and voting is open from October 1-November 15, 2013. You can find out more information about the program and eligibility requirements at www.MissionMainstreetGrants.com. There you can also check out a Google Hangout with some of last year’s grant recipients sharing how they used social media to rally support and improve their applications.

The web opens up countless opportunities for small businesses to grow and reach new customers, and we’re excited to see your great submissions. Good luck!


Posted by Jon Kaplan, Vice President of US Sales & Operations

Get answers to your AdWords Express questions in the AdWords community

Google and Your Business - Wed, 09/04/2013 - 16:50
Calling all AdWords Express advertisers! Now there’s a place to ask questions, post answers, and learn from other advertisers: the AdWords Express section of the AdWords community.

Whether you need a how-to guide for changing your ad text, or you want to get into the nitty gritty of online advertising strategy, you can join the discussion in the new community section. In addition to help from other advertisers and Top Contributors, you can also get answers and support from the Google team.



The AdWords Express section is currently available in the English language AdWords Community.

See you there!

Posted by Zuzana Stierankova, AdWords Community Lead

Crowdsourcing Solutions in the AdWords Community for the Back-to-School Season

Google and Your Business - Thu, 08/22/2013 - 22:55
Back-to-school season — the second biggest retail event of the year — is upon us, and over on the AdWords Community, we’re getting back to the ABCs of AdWords with our “Boost Your Account” optimization series.

In the series, you can join users from the AdWords Community forum in sharing solutions with certain businesses looking for help addressing challenges with their current advertising plan.

Got ideas for improving conversion rate on video campaigns or selecting the right landing page for your ad? Share them with Bill directly on this Community thread and learn more about his unique challenges in this Hangout on Air.


Check out another business featured in the series here and come back to the AdWords Community throughout this month for new installments. Posted by the AdWords Community team

Posted by AdWords Community team

AdWords Site Policy Starter Guide

Google and Your Business - Thu, 08/08/2013 - 20:40
Quite often advertisers at conferences, or on the AdWords Community ask us “What can I do to avoid violating Google's site policies?” We thought it would be useful to create a compact guide sharing some best practices on how some common site policy mistakes can be easily avoided.



In the AdWords Site Policy Starter Guide we take a look at some of the most common site policy violations policies such as ‘bridge page’, parked domain, information harvesting and help you avoid some common pitfalls. We hope that this guide helps you better understand some of our site policies.

For more information on our site policies, please visit our AdWords Help Center.

Posted by Joshua Singh, Ads Quality Operations

New Learn with Google Summer Webinar Series

Google and Your Business - Mon, 07/22/2013 - 17:13
At Google, one of our goals is to help make the web work for you. Today we’re announcing our summer series of Learn with Google webinars, which will teach you how to use digital to build brand awareness and give you the tools you need to drive sales. Each of our sessions gives you deep-dive educational content, across a breadth of products and marketing objectives, in a format that’s convenient for you. Every webinar is led by Google product experts and includes time for audience Q&A. Sign up to start becoming a smarter digital marketer now.




Upcoming live webinars:

July
[Shopping] Google Shopping 101: Overview of Shopping & Product Listing Ads
[Search] Improving Your Search Campaigns with Remarketing Lists for Search Ads
[YouTube] Driving Direct Response with Video

August
[Shopping] Google Shopping 201: Product Listing Ad Optimization Essentials
[Shopping] Google Shopping 301: Advanced Optimization Tactics
[Search] Taking Advantage of New AdWords Features
[YouTube] Building your Business with YouTube Video Ads
[Social] Kick-Starting Social with Google+

September
[Display] Planning Display Campaigns with the New Display Planner in AdWords

Webinars are held Tuesdays through Thursdays at 10am Pacific/1pm Eastern.

Visit our webinar site to register for any of the live sessions and to access our large library of recorded content. You can also stay up-to-date on the schedule by adding our Learn with Google calendar to your own Google calendar to automatically see upcoming webinars.

Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating. We hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to seeing you at an upcoming session! Posted by Erin Molnar, Marketing Coordinator, Learn with Google

Creating your next channel just got a lot easier

Google and Your Business - Thu, 07/18/2013 - 17:00
Cross-posted with the YouTube Partners & Creators Blog.

Previously, every channel you created needed to have its own Google account login. If you’re a creator that manages many channels, you might even have a spreadsheet to organize the various email addresses and passwords you use to log in to your channels.

We made a significant improvement to the multiple channel management experience recently when we launched the option to connect your existing channels with a Google+ page. Google+ page connected channels have enhanced channel management features that allow you to manage up to 50 channels with a single login, and multiple individuals can manage your channel with their own logins.

Now, when you sign up for a new channel you’ll have an option to create this new channel connected with a Google+ page. This will allow you to create new channels using a Google account that you already use to manage your other channels and Google+ pages. This is a significant simplification of the channel signup process, so we encourage you to take advantage of this when you’re creating new channels going forward.

Create a new channel connected to a new Google+ page

1.Sign in to a Google account that you use individually - maybe it’s a Google account you already use to manage other channels and Google+ pages, or it’s the Google account you use in the YouTube Content Manager.

2.Go to www.youtube.com/channel_switcher and click Create a new channel.



3.Provide a name for your new channel and Google+ page, and click Done to complete the signup process. Remember, channels connected with Google+ pages can have names that include spaces and punctuation if that’s what you want.

Create a new channel connected to an existing Google+ page

1.Sign in to a Google account that is the manager or owner of the Google+ page with which you want your new channel to be connected.

2.Go to www.youtube.com/channel_switcher and click the name and avatar of the Google+ page for which you want to create a new channel.



3.You’ll be asked to confirm you want to create a new channel for this page, so click OK to complete the signup process.

Additional tips for your new channel
  • You can add others as a manager of the new channel and page (instructions). Remember, we encourage everyone to use their own logins to manage channels, rather than using shared logins!
  • Your new channel URL will look something like the URL below, so if you’d like a custom URL that is easier to remember, follow these steps.

Posted by Brett Hobbs, Staff Software Engineer, recently watched Anchorman - 8 Bit cinema!

Google Databoard: A new way to explore industry research

Google and Your Business - Thu, 07/11/2013 - 17:30
Cross-posted with the Google Research blog.

It’s important for people to stay up to date about the most recent research and insights related to their work or personal lives. But it can be difficult to keep up with all the new studies and updated data that’s out there. To make life a bit easier, we’re introducing a new take on how research can be presented. The Databoard for Research Insights enables people to explore and interact with some of Google’s recent research in a unique and immersive way. The Databoard uses responsive design to to offer an engaging experience across devices. Additionally, the tool is a new venture into data visualization and shareability with bite-sized charts and stats that can be shared with your friends or coworkers. The Databoard is currently home to several of Google’s market research studies for businesses, but we believe that this way of conveying data can work across all forms of research.


Here are some of the things that make the Databoard different from other ways research is released today:

Easy to use
All of the information in the Databoard is presented in a bite-sized way so that you can quickly find relevant information. You can explore an entire study or jump straight to the topics or data points you care about. The Databoard is also optimized for all devices so you can explore the research on your computer, tablet or smartphone.

Meant to be shared
Most people, when they find a compelling piece of data, want to share it! Whether it’s with a colleague, client, or a community on a blog or social network, compelling insights and data are meant to be shared. With the databoard, you can easily share individual charts and insights or collections of data with anyone through email or social networks, just look for the share button at the top of each chart or insight.

Create a cohesive story
Most research studies set out to answer a specific question, like how people use their smartphones in stores, or how a specific type of consumer shops. This means that businesses need to look across multiple pieces of research to craft a comprehensive business or marketing strategy. With this in mind, the Databoard lets you curate a customized infographic out of the charts or data points you find important across multiple Google research studies. Creating an infographic is quick and easy, and you can share the finished product with your friends or colleagues.

The databoard is currently home to six research studies including The New Multi-screen World, Mobile In-store shopper research and Mobile search moments. New studies will be added frequently. To get started creating your own infographic, visit the Databoard now.

Posted by Adam Grunewald, Mobile marketing manager


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