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Answer customer questions on Google

Google and Your Business - Thu, 08/24/2017 - 17:00
Planning a visit to a local business can raise questions ranging from “Does this restaurant provide high-chairs?” to “What accessibility accommodations does this B&B offer?” When looking for answers, 82% of people turn to search engines, but they often have a hard time finding accurate, up-to-date information.1 That’s why Google is bringing Questions and Answers to local business listings.

As a business owner, you have the most reliable answers to your customers’ questions and we want to make it easy for you to receive and respond to those questions. That’s just what Questions and Answers lets you do. To start using it, just search for your business on your mobile phone and go to the Questions and Answers feature on your Google business listing.


Questions and Answers offers new ways for you to engage with your customers:
  • Add frequently asked questions to your listing so that mobile users who find your business on Google Search and Google Maps can easily get the answers to your customers’ most common questions.

  • Answer questions from potential customers on Google Search and Google Maps on your mobile phone. If you have Google Maps on Android, we‘ll also send you a push notification when a new question has been asked about your business so you can post an answer instantly.

  • Highlight top responses. Beyond FAQs and your own responses, customers are also able to answer each other’s questions. You can highlight the most helpful answers from your customer community by using the thumb to bump them up to the top of the list.



If you’re not using Google My Business yet, sign up and start managing your free business listing on Google. Once you’ve verified your business, you’ll be ready to start posting and answering questions. To learn more, visit the Google Maps Help Center.


Posted by Lisa Wang, Product Manager, Google Maps




1. Google. Google Consumer Barometer, 2017.

AdWords Express delivers meaningful interactions with goals

Google and Your Business - Tue, 08/01/2017 - 17:58
While AdWords Express has always aimed to make it easy to set up ads on Google, we’ve seen that it can still be challenging for small business owners to tell how well their ads are working to deliver real-world results.

Today, we’re changing that with the launch of goals in AdWords Express. You can now choose which business goal you want to achieve with your online ad. AdWords Express will then continuously optimize your ad with that goal in mind and show you how well your ad is meeting your goal.

There are three goals you can choose from depending on what matters most to your business:
  1. Call your business: Get more direct calls from potential customers who are ready to talk on the phone about your products or services.
  2. Visit your storefront: Bring more customers to your physical store location.
  3. Take an action on your website: Get more people to take a specific action on your website, such as filling out a form or requesting a free quote.


Depending on which you select, AdWords Express then fine-tunes your ad to meet your goal. For example, selecting “Call your business” will prompt Google to show your phone number more prominently in your ad, making it easy for potential customers to call you at the exact moment they want to get in touch. Then you can check out your ad’s performance by reviewing goal-specific metrics, like how many calls your ad generated, or how often people saw your ad and then searched for your store on Google Maps.

The addition of goals is possible because of a series of changes we’ve made to AdWords Express over the past two years — including using Google Analytics to track website actions, and using Google Maps visits and Google forwarding numbers to track store visits and phone calls. Together, these changes help you do what you really care about — connect with customers.

We’re excited to continue working to help you get better, more meaningful interactions with customers, so stay tuned for coming updates. In the meantime, to learn more about AdWords Express, head over to our website.



Posted by Kavi Goel, Group Product Manager, AdWords Express

Home Service ads help more professionals get quality leads online

Google and Your Business - Mon, 07/17/2017 - 16:00
Home Service ads make it quick and easy to find local service professionals you can trust. When someone searches on Google for a local service professional like a plumber, electrician, or house cleaner, the Home Service unit may appear at the top of the results page. Being in the Home Service unit serves as a badge of trust for service professionals–only those meeting Google's strict qualifying criteria are featured there.



Each professional has a unique profile where they can showcase their specific services, service areas, and hours of operation. Customers have the ability to browse through these profiles, see reviews from previous customers, and contact selected professionals who meet their specific needs with a phone call or an online request.


Since its launch, Home Service ads has enabled a number of small service businesses to expand rapidly. Dan Travers, the owner of 1-800-ANYTYME Plumbing, Heating and Air, started using Home Services in order to reach new customers online. Dan has been impressed by the ability of Home Services to generate a high volume of quality leads for the business. “Our booking rates are up close to 70%,” he says. “I had to hire two more technicians to take on the additional volume. We are definitely seeing our return on investment."

To keep helping businesses like Dan’s, we’re continuing to expand Home Services ads. The product is now available in the San Francisco Bay Area, Sacramento, Stockton, San Diego, Los Angeles, and Philadelphia. We’ve also made it available to other types of businesses, like painters, electricians, and towing providers. We’re growing quickly, so to be among the first to hear our updates, or to apply for Home Services if we’re already in your area, please fill out this short form.


Posted by Nataliya Broitman, Head of Small Business Marketing

Fast mobile sites get more customers. Let's help get yours up to speed.

Google and Your Business - Wed, 06/28/2017 - 15:55

How long does it take for your mobile site to load? Five seconds? Ten seconds? These few seconds could be the difference between keeping visitors on your site or losing them – because people aren’t willing to wait. In fact, most sites lose half their visitors while loading.1 And 46% of people say that the most frustrating thing about browsing on their phone is waiting for slow pages to load.2

With a little help, we believe every business can have a fast mobile site. That’s why we’re launching a new set of features to test your site’s speed on Test My Site, which will show you:

    • Your site’s mobile speed: 50% of people expect a site to load in less than two seconds.3 Find out how fast your site loads.
    • The number of visitors you may be losing: When it comes to mobile speed, every second matters – for each additional second it takes a mobile page to load, conversions can drop by up to 20%.4 Learn how many people may be leaving your site during the time it takes to load.
    • How you compare to the competition: See how your business stacks up against others in your industry.
    • How to make your site faster: We’ll email you a personalized assessment with specific recommendations on how to speed up your site.




    Taking a few steps to improve your site speed can make a big difference. Yard Dog Fence Company, a Nashville fencing company that specializes in pet-friendly and child-safe fences, took the recommendations from Test My Site to significantly improve their mobile speed. They reduced the file sizes of the images on their site and now their mobile site loads in 5 seconds compared to 26 seconds. For Michael Casper, the owner of Yard Dog, it’s made a real difference: “90% of our business comes from our mobile site. Since we improved our mobile speed, we doubled our sales.”

    Making changes like these can help you see a real impact on your business, too – get started now with Test My Site.




    Posted by Yong Su Kim, VP Americas, Google Marketing Solutions


    1. Think with Google, Find Out How You Stack Up to New Industry Benchmarks for Mobile Page Speed, 2017.2. Google Webmaster Central Blog, #MobileMadness: a campaign to help you go mobile-friendly, 2015.3. DoubleClick by Google, The need for mobile speed, 2016.4. Think with Google, 4 Things You Need to Know About the Future of Marketing, 2017.

    Make your business stand out on Google with Posts

    Google and Your Business - Thu, 06/22/2017 - 22:00
    With 82% of people turning to search engines to find local information,1 your Google listing is the ideal place to showcase what is unique about your business. Even when customers know exactly what they're looking for, they still want to get to know the business and see what it has to offer. That’s why Google My Business is bringing Posts to local businesses — an easy way to help attract new customers and build relationships with the customers you already have.




    Posts appear on your Google business listing. Customers can tap to read the full post, and they can also share your post with their friends directly from Google.


    Posting on Google gives you new ways to engage with your customers:


    • Share daily specials or current promotions that encourage new and existing customers to take advantage of your offers.
    • Promote events and tell customers about upcoming happenings at your location.
    • Showcase your top products and highlight new arrivals.
    • Choose one of the available options to connect with your customers directly from your Google listing: give them a one-click path to make a reservation, sign up for a newsletter, learn more about latest offers, or even buy a specific product from your website.


    Seventy percent of people look at multiple businesses before making a final choice.2 With Posts, you can share timely, relevant updates right on Google Search and Maps to help your business stand out to potential customers. And by including custom calls-to-action directly on your business listing, you can choose how to connect with your customers.





    “Posts definitely helped our business because a lot of people look us up through Google. When they do, they want to see the vibe of the place. Being able to post directly to Google allows them to see the reviews and get a feel for the shop all in one spot.” - Cut & Grind, London, UK“As a small business, we don’t have a ton of resources. We post with the intention of engaging new and existing customers, informing them of new therapists and services we offer as we expand our business. The posts help us stand out in a unique way and allow us to differentiate ourselves from our competition.” - Just Mind, Austin, TX“Posts are worth my time because with limited effort you can get something fresh that is reaching people's eyes. 1,100 people saw my last post. Getting information out to the customers is big for this kind of business, letting them know we have bikes or different sporting goods they may not be aware of.”- Play It Again Sports, Saint Paul, MN

    If you’re a Google My Business user, you can start posting right now. Posts can be created on-the-go using the Google My Business Android and iOS apps or website.


    If you’re not yet using Google My Business, sign up and get started today managing your business listing on Google. Once you’ve verified your business, you’ll be ready to start posting. To learn more, visit the Google My Business Help Center.



    Posted by Rosa Wu, Product Manager, Google My Business



    1 Google. Google Consumer Barometer. 2014/2015.
    2 Google. Google Consumer Barometer. 2014/2015.

    Four ways the web supports small business growth – new research from Deloitte

    Google and Your Business - Tue, 05/16/2017 - 16:00
    Small businesses are the backbone of our local economy, and they make our communities special. Businesses are revitalizing their towns, creating jobs, and shaping their communities—one customer and employee at a time.

    We wanted to better understand the web’s role in helping small businesses grow in today’s economy, so we recently commissioned new research with Deloitte. The study found that the use of digital tools (such as websites, analytics, and online marketing) positively impacts small business growth in four key ways: reaching new customers, reaching new markets, growing faster, and creating jobs.

    Reaching more customers

    Digital tools help small businesses reach more customers at every stage of the purchase process. In fact, Deloitte’s research found that small businesses using advanced digital tools such as web analytics and online video, were almost 3x as likely to have increased customer interest, like calls and leads. They were also more than 3x as likely to have seen more sales inquiries, like foot traffic and orders, in the last year. Wichita Furniture in Wichita, KS has experienced these highly qualified leads first-hand. Their website traffic increased almost 50 percent in 2016, and they attribute the lion’s share of this growth to online advertising.

    “...[Online advertising] brings quality customers through our doors—people who have seen our products and know what they’re looking for. As a result, we’ve seen a drastic increase in our sales per guest.” - Jay Storey, President & Founder, Wichita Furniture



    Reaching new markets
    The web can open up new markets to small businesses, whether they’re across the country or across the world. Deloitte’s research found that digitally advanced small businesses are 3x as likely to have exported in the last year. That’s what Jim and Kelley Hobart discovered with their company Alpaca Direct, based in Hayden, ID. Digital resources like online video and cloud-based communication tools connect Alpaca Direct to customers across the globe.




    "There are a lot of people all over the world who don't have a local yarn shop. We want to become their local yarn shop even though we're all the way here in Idaho."


    - Kelley Hobart, Co-Owner, Alpaca Direct







    Growing faster
    Digitally advanced small businesses experienced revenue growth that was nearly 4x as high as the previous year. Businesses like Kaleidoscope Hair Products based in New Orleans, LA, are growing faster because of the web. In 2016, Kaleidoscope reached more than 43,000 customers and doubled their revenue from the previous year.


    "We went from selling no products to having a full warehouse, exponential growth, and distributors all around the world."
    - Jesseca Dupart, Owner and CEO, Kaleidoscope Hair Products




    Creating jobs
    Digitally advanced small businesses are job creators. In fact, they were nearly 3x as likely to have created new jobs in the last year. Dreamstyle Remodeling, based in Albuquerque, NM, is a job creator in their community. They have been growing 34 percent annually since 2013 and expect to reach $100 million in sales this year. Since developing their digital strategy, Dreamstyle has added 250 employees to keep pace with their growth. They plan on hiring another 500 people to support their expansion in two additional locations by 2020.


    "We think [our 2020 plan] is possible... And the web and Google tools are going to be critical to that growth."
    - Larry Chavez, CEO, Dreamstyle Remodeling



    This is a glimpse into how small businesses are growing using digital tools. Read the full results from the Deloitte research study.

    To learn how your business can get online and grow, check out new resources available through our Get Your Business Online program.




    Posted by Soo Young Kim, Small Business Outreach





















    Across the U.S., businesses are using the web to grow

    Google and Your Business - Wed, 05/10/2017 - 18:26

    When their 10-year-old daughter asked if she could raise alpacas on the family ranch, Jim and Kelley Hobart figured, “Why not?” They welcomed the animals onto their land and soon thereafter discovered the many benefits of alpaca wool. It was soft, durable, warm and eco-friendly—it had to be shared with the rest of the world. To the delight of their daughter and alpaca lovers everywhere, the Hobarts launched Alpaca Direct in 2005, producing quality yarns and apparel made from the unique fiber.


    Jim and Kelley never imagined that a curious request from their youngest daughter would transform into a full-fledged business, or that a small storefront in Hayden, ID, would become a popular travel destination for knitting enthusiasts worldwide. Yet today Alpaca Direct is at the heart of a vibrant and global knitting community. With the help of the web, they’ve brought the warmth of alpaca wool to more than 100,000 customers across 30 countries. As Kelley says, “With Google tools, we can do that, and [customers] can be part of our community.”


    In 2016, Google’s search and advertising tools helped provide $222 billion of economic activity for 1.5 million businesses, website publishers, and nonprofits across the U.S. Our 2016 Economic Impact Report explores that economic impact state-by-state and the local businesses that are helping to drive it.   


    While working on a small leather goods line in New York City, Tanya Menendez and Matthew Burnett realized how difficult it was to find local manufacturers. In an effort to democratize that access, the two started Maker’s Row, an online marketplace that helps small businesses find American factories to make their products. They use AdWords to both establish factory partnerships and find new customers, and YouTube to, as Tanya describes, “put a face behind the products that are made in the United States.” In five years, the company has helped 120,000 small businesses source and create products in 11,000 American factories.





    After serving as a U.S. Marine for six years, Nick Baucom founded a company, Two Marines Moving, in Alexandria, Virginia. His goal was to keep his fellow veterans gainfully employed, while giving local residents a moving option they could trust. Today, Two Marines Moving employs more than 100 veterans. They use Search and AdWords not only to find customers,  but also to recruit employees. Nick has opened a second location in Florida and hopes to create job opportunities for 500 veterans in the next five years, vowing that “veterans will always have a home here.”





    Across the U.S., businesses large and small are using the web to find their customers, grow, and make an impact. We’re proud to be part of their stories.

    Posted by Claire Mudd, Director, Americas Small Business Marketing

    Let’s Make Work Better

    Google and Your Business - Thu, 05/04/2017 - 16:19
    In 1998, Google was a small start-up being run out of a garage. As we’ve grown over the past nearly 20 years, we’ve experimented a lot with our workplace culture and management practices. A few years ago we started sharing what we’ve learned — what works and what doesn’t — on our re:Work website.  

    This National Small Business Week, we’ve compiled some of the re:Work guides that we think are most helpful for small business owners to help you do what you do even better:





    • Teams. In the modern workplace, most productive work happens in teams. Google did a deep dive into workplace culture and structure to find out what improves a team’s performance. Check it out: Understand team effectiveness


    • Setting Goals. Research has shown that when businesses commit to a goal, everyone’s performance can improve. At Google we set and track “Objectives and Key Results” (OKRs). Learn more: Set goals with OKRs.

    For even more ideas, keep up with re:Work’s weekly blog, where we’ll be sharing new content focused on the needs of small businesses. You can also get inspirational content delivered to you by signing up for our monthly newsletter.

    Posted by the Google re:Work Team

    1National Federation of Independent Businesses, NFIB Small Business Problems and Priorities, 2016.

    This National Small Business Week, Build Your Online Skills with Lessons from the Pros

    Google and Your Business - Mon, 05/01/2017 - 16:19
    The web is helping small businesses grow. As the place where people turn to learn, discover, find, and buy things, it’s connecting customers to small businesses and small businesses to customers. Being online can have a big impact–in fact, businesses that are online grow 40 percent faster and are twice as likely to create new jobs than those that remain offline.1

    We see the power of the web working for American small businesses. Millions of small businesses are found on Google Search and Maps every single day across the nation.

    With a little bit of elbow grease and the help of technology, we believe every business can grow online. So together with our partners, we’re continuing our mission to help make that happen. Through our Get Your Business Online initiative, we’re bringing together free resources and tools to help you this National Small Business Week and beyond.

    Learn from the pros through bite-sized lessons Build your online business and marketing skills with five-minute lessons from Primer, our free mobile app. To celebrate National Small Business Week, we’re happy to announce new lessons created by small business experts Anita Campbell, John Jantsch, Ramon Ray, and Rhonda Abrams. Each has created a special lesson from their decades of experience working with and coaching small businesses. We’re also excited to share new web-based lessons.

    Get your business online Be where your customers are. Get your free listing on Google Search and Maps.  Show pictures of your business, list your hours, and add your phone number so customers can just click to call you or get directions. Businesses with complete listings are considered twice as reputable.2 Use this handy tool to get started.

    Make sure your website works on mobile Did you know that more than half of all Google searches happen on mobile phones? Mobile shoppers want quick results–53 percent say they’ll wait no more than three seconds before abandoning a site.3 How fast does your website load? Use the free Test My Site tool to see how well your site works on mobile. We’ll email you a personalized assessment with specific recommendations on how to make it better.

    Want even more? During National Small Business Week (and throughout the year), Google and our partners are hosting in-person workshops to help you grow your business online. Find a workshop near you.

    Small businesses are the heart of our communities. Thank you for making the places we call home, home.

    Happy National Small Business Week. www.google.com/smallbusinessweek

    Posted by Soo Young Kim, Head of Marketing, Get Your Business Online   

    1 BCG Report, The Connected World: The $4.2 Trillion Opportunity, March 2012.
    2 Google/Oxera, The Benefits of Complete Business Listings, December 2014.
    3 Google Data, Global, n=3,700 aggregated, anonymized Google Analytics data from a sample of mWeb sites opted into sharing benchmark data, March 2016. Think With Google.

    Get Your Business Online with a Workshop Near You During National Small Business Week

    Google and Your Business - Tue, 04/25/2017 - 16:00


    Next week is National Small Business Week, and our partners across the country are hosting free workshops in their communities. You’re invited to join us.



    Through these workshops you can learn how to grow online and reach more customers. Be sure to check google.com/smallbusinessweek when the celebration begins on April 30 for more free resources and tools.  


    Find a local workshop.




    Posted by Emily Harris, Program Manager, Get Your Business Online







    Celebrating Women Entrepreneurs

    Google and Your Business - Wed, 03/08/2017 - 17:18
    Every new woman entrepreneur who takes the leap to start her own business or takes the helm of a business is creating a more diverse and inclusive economy.1 In the U.S., women have been starting businesses at a rate that’s 1.5 times higher than men.2 That’s added up to some big numbers: by 2015, 46% of the privately held companies were owned or co-owned by women.3 Women-owned businesses now employ over 7.9 million workers in the U.S.4


    To celebrate women entrepreneurs this International Women’s Day, we chatted with some women entrepreneurs who’ve inspired us with their boldness. Here are some highlights.

    What was the biggest hurdle you faced when starting your business? How did you overcome it?
    “The biggest hurdle when starting a business [was] not knowing what I didn't know! Running a business is totally different...and completely different skills are required. I learned a lot by reading business and legal books, and making tons of mistakes.” — Limor Fried, Founder & Lead Engineer of Adafruit

    “I probably should have started a business five years before I did. However, I let my fears hold me back from going after what I wanted. One day I just decided to go for it. I knew if I didn't, I would regret not starting this business for the rest of my life.” — Kathryn Jackson, Founder of Protect Your Pumps  

    “I think our biggest hurdle was handling growth. Once we got too big to do everything ourselves, we had to hire the right people to represent us and keep our customers happy, while preserving the culture of our small family business.” — Jenny Doan, Founder of Missouri Star Quilt Co.  


    What’s the best piece of advice you received when starting your business?
    “Make sure you have your happiest, most cheerful people working in the front of your store. Those are the people your customers will remember.” — Jenny Doan (Read more from Jenny here.)

    “Invest in protecting your business. Once you're on your way, invest in a proper accountant, legal counsel, continuing education and training, copyrights and trademarks and other legal protections, website design, R&D, etc." — Limor Fried (Read more from Limor here.)


    “Get started. Take that initial step, even if it is a small one. Don't let let the big picture overwhelm you so much that you don't even take the first step.”  — Kathryn Jackson (Read more from Kathryn here.)



    We hope Jenny, Kathryn, and Limor's voices and experiences will inspire budding women entrepreneurs everywhere. #IWD2017 #BeBoldforChange

    1 World Economic Forum "The Importance of a Diverse Workforce." May 2015.2 Calhoun, Lisa. "30 Surprising Facts About Female Founders." 06 July 2015. 3 Calhoun, Lisa. "30 Surprising Facts About Female Founders." 06 July 2015. 4 American Express Open. "The State of Women-Owned Businesses in the U.S. 2015." May 2015.

    Updating Your Holiday Hours on Google? Easy as Pumpkin Pie.

    Google and Your Business - Wed, 11/23/2016 - 16:53
    Heather Mohorn, owner of Momo’s Tree House, adds special hours on Google to let last-minute shoppers know when her business is open. “The holiday hours feature makes it easy to communicate [changes in hours] to customers,” she says. “It reduces the number of phone calls we receive to ask whether we’re open, which is nice when we’re busy wrapping those last-minute gifts on Christmas Eve.”

    With Google My Business, you can update your business info on Google for free to ensure that your phone number, address, and hours of operation are correct so customers can find you this season (and beyond).

    To help you make the most of the season, we put together a holiday workshop filled with tips for using the web to connect with shoppers. Preview the section on updating your holiday hours above, or watch the entire workshop at gybo.com/livestream.

    For a list of step-by-step instructions on how to update your hours on Google My Business, visit our help center.

    We hope this is one thing you can easily check off your holiday to-do list.

    Cheers,
    Emily Harris, on behalf of the Let’s Put Our Cities on the Map team

    Help Holiday Shoppers Find Your Business

    Google and Your Business - Fri, 10/21/2016 - 16:49
    Since 1992, Werkheiser Jewelers has been helping customers find the perfect holiday gift–from picking out an engagement ring to restoring cherished family heirlooms. While they’ve kept their love for tradition alive, the way they do business has changed with the times.
    Today, 78% of shoppers online use the Internet for holiday research.1 That includes jewelry shoppers searching for a gift for that special someone. Alyssa Rizzo-Berg, Media Marketing Manager at Werkheiser Jewelers, explains, “Maybe they’re looking to buy that first big piece of jewelry or an engagement ring. Because of Google, they’re able to find us.”
    We all rely on small businesses to help make our holidays special, and we rely on the Internet to help us find the right local spots. Is your business ready to connect during this busy time of year?In the next few weeks, Google and our partners are bringing hundreds of local workshops to a city near you to help your business get ready for the holidays. On October 26th, we’re also hosting a live workshop online with the U.S. Small Business Administration. Join us to learn how to create a free business listing on Google, optimize your website for mobile, and advertise online.

    Find a holiday prep workshop near you at gybo.com/holidays - OR - Tune in on Wednesday, October 26th at 10 AM PT/1 PM ET to watch the livestream.


    We hope to see you there. And from our team to yours, happy holidays!
    Posted by Emily Harris, Program Manager, Let's Put Our Cities on the Map

    1. Ipsos MediaCT, Google Post Holiday Shopping Intentions Study, January 2015, n=1,500.

    Academy for Ads: On-The-Go Training for Google's Ad Products

    Google and Your Business - Mon, 10/03/2016 - 17:00
    Becoming a digital advertising expert takes time, and it’s important to get off to a good start. Only 50 percent of marketers say they’re confident in their knowledge of digital advertising,1 despite the wide range of educational materials available – sometimes “more” isn’t the same as “better.” You’ve told us that you want quick, bite-sized training in more interactive formats. And we heard you.

    We’re pleased to announce Academy for Ads, a new digital training platform designed to help you learn how to use Google’s ad products in a mobile-first world. We built Academy for Ads to promote learning on-the-go, whether you’re on a laptop, a desktop, or a mobile device.

    Grow your Google product know-how
    Guided by input from our team of product experts, Academy for Ads courses cover the topics that matter most to Google advertisers – from AdWords basics and the essentials of campaign management to bid strategies, reporting, optimization, and more ways to successfully advertise with Google.



    Learning paths, Assessments, and Achievements
    We’ve organized the courses into “Learning paths” that you can walk through at your own pace. At the end of each path, take an Assessment and earn an Achievement to show that you know your stuff. Earning an Achievement for AdWords helps prepare you to take the AdWords Certification exam in Google Partners, or try deeper education offerings such as AdWords Academy.


    A few example Learning paths:
    • Digital concepts: Learn the essentials of online ads, including third-party ad-serving, programmatic buying, remarketing, and more.
    • Get started with AdWords: Learn the basics of AdWords and prepare for the AdWords Certification exam offered by Google Partners.
    • Get started with AdWords Display: Learn how you can show ads to your online audience via the Google Display Network.
    Academy for Ads also offers training for DoubleClick clients, with Learning paths covering Bid Manager and Ad Exchange – and more to come.

    Get started
    If you already use Google Partners, you can sign in through the Partners portal at g.co/learnwithpartners — or, you can go directly to g.co/AcademyforAds to sign up and start sampling courses and Learning paths. We’re constantly adding more content, so if you like what you learn, keep coming back for more.

    Posted by Tracy Bizelli, Head of Academy for Ads

    1. 6 Fundamentals to Managing Digital Marketing in 2015, TFM Insights (January 2015)

    3 Ways to Get More from AdWords Express Right Now

    Google and Your Business - Wed, 08/17/2016 - 16:00
    In 2011, with 13 years of interior design and window covering work under her belt, Sandra Anderson set off on her own to start Anderson Custom Window Coverings, Inc. She offered high quality support at a lower cost than many competitors, and was driven to get things right on the first try. But when she opened her business, she found it difficult to bring customers through the door with traditional methods like flyers and a listing in the phone book. That’s when Sandra decided to try Google advertising.

    Today, Sandra says 80% of her new customers come from Google ads, and she relies on AdWords Express, our smart advertising tool, to manage campaigns for her so she can focus on running her business. For small businesses without a professional marketer on staff, AdWords Express can lighten the load – and over the last year, the number of businesses using AdWords Express has nearly doubled, with more signing up every day.

    We’re thrilled to see business owners finding success with AdWords Express, and are determined to make it a one-stop shop for helping to grow your business. To reach this goal, we’re introducing 3 new features to help you reach a larger audience and understand exactly how your ad is impacting your business.
    1. Ad Scheduling – Choose to run your ad at specific times
      Nearly one third of searches for local businesses in the US come from consumers who want to make a purchase immediately.1 Ad scheduling is a simple way to make sure your ad only runs at times you choose, (during your hours of operation, for example), so you reach your customers at exactly the right time.You can choose custom hours or link to your Google My Business account to automatically run your ad only during your business hours.
    2. Map Actions – Understand how your ads drive people to your store
      Map Actions shows you how many customers who’ve viewed your ad go on to view your business on Google Maps – which can be vital, since over 1/3 of visitors in the US use online maps to find local businesses.2 If you care about whether your ads drive people to your storefront, Map Actions might just be your favorite new tool.Map actions shows how many customers interacted with your
      Google Maps listing after viewing your ad. 
    3. Verified Calls – Get better call tracking
      Right now we’re piloting a new way for advertisers to track which phone calls they receive come from customers who clicked “Call now” on an ad on their mobile phones. Advertisers who opt into Verified Calls will also see detailed information about incoming calls, including the area codes and call duration. We’ve already rolled this out to many AdWords Express advertisers, and hope to expand it to all users soon.New insights into verified calls allow you to see time, duration, and location of each call along with overall trends in call volumes.
    If you’re already advertising on AdWords Express, start understanding more about your performance with these new features today. Or, if you’re just getting started, visit google.com/adwords/express, or check out our help center to learn more.

    Posted by Kavi Goel, Senior Product Manager, AdWords Express

    1. Google Consumer Barometer
    2. Google Consumer Barometer

    Traits that Spell Success

    Google and Your Business - Wed, 08/10/2016 - 16:00
    With the Rio Summer Olympic Games just around the corner, we thought we’d look at an uncommon, yet exceptional, group of business owners for our answer: Olympian small business owners. As it turns out, many of them start a second career by running a business of their own bringing the same spirit of passion, perseverance, and ingenuity from their athletic careers.

    Passion
    Judy Geer and Dick Dreissigacker – two USA Olympic rowers from the 70s and 80s – came to Vermont because it allowed them to combine their passion for active living and the natural environment into what is now known as the Craftsbury Outdoor Center. As Judy puts it, “It’s great that we help train Olympic athletes at our center, but it’s bigger than that. For me, it’s all about helping more people have great experiences, whether they’re getting exercise or just enjoying our surroundings.” Despite its remote location, Judy’s deep commitment to sustainability and lifelong sports practice keeps both local residents and aspiring athletes from across the country coming back. Customers can tell when business owners get out of bed in the morning because they love what they do.

    Perseverance
    Setbacks are common parts of the journey for any athlete or small business owner. The important thing isn’t the number of obstacles you avoid, it’s the way you bounce back from the ones you can’t miss. When four-time kayaking world champion Eric ‘EJ’ Jackson found his kayak designs rejected by manufacturers across the country, he didn’t give up – and his motto is “no compromising,” so buckling to tradition wasn’t an option. Instead, EJ’s relentless drive to create on his own terms resulted in Jackson Kayak, now a leading manufacturer within the industry. Jackson Kayak now sells products online and through dealers across the country.

    Ingenuity
    Since the beginning, four-time track and field Olympian and world record holder Michael Johnson has experimented with new ways to tell the story of his performance training center, Michael Johnson Performance. Because he wanted to attract local customers, moving some of his advertising budget online made sense so he could reach them with geo-targeted ads.

    With more potential customers finding him on mobile, Michael Johnson also drove growth for his business with mobile ads. “Two-thirds of our customers find us through mobile,” says Johnson. “With Google AdWords, we can see exactly who we’re reaching and that’s invaluable to us.” Making connections with new customers is key to growing any business, and a willingness to experiment with new ways of reaching those customers is a vital part of any business owner.

    Learn how all kinds of small business owners – mom and pops to all-star Olympians – are using Google AdWords to grow their businesses by visiting g.co/AdWordsGoForGold.

    Posted by Claire Mudd, Head of Americas SMB Marketing

    Get Better Insights With Google My Business

    Google and Your Business - Tue, 08/09/2016 - 16:00
    Search engines have become the most popular way for people to find info about local businesses1 – and millions of business owners rely on Google My Business to reach new customers on Google Search and Maps. In fact, the average well-maintained Google My Business listing gets five times more views than listings which haven’t been claimed by their owners.2

    Today we’re announcing some exciting changes to Google My Business, designed to let our users see where and how people are finding them on Google.

    Where are people seeing your listing?
    Now when you log into Google My Business, not only will you see the total number of views for your listing, you’ll also see a breakdown of how many are coming from Google Search vs. Maps.

    How are people finding you?
    Though some people search for you on Google by name, others search more generally for what you have to offer. (For example, “pizza restaurants in [your town].”) In fact, when researching a future purchase, 76% of people consider more than one business before making their final choice.3 Now you can see who visited your listing after searching for it directly, and who discovered your business while looking for a broader category.

    To better serve our users, we’re focusing these new insights on Google Search and Maps, and removing Google+ statistics from the dashboard. With deeper insights on how people are finding your business on Google, you can make sure your efforts to maintain and promote your business are paying off. Keep your listing up-to-date by adding photos, responding to reviews, and updating your hours so that users find helpful, relevant information when they’re looking for you directly. And, if you want to reach more customers who are searching for your business category, consider promoting your listing with AdWords Express.

    We hope these changes make your life a little simpler, and we’re excited to introduce even more insights into your customers' behavior soon. To learn more, check out our help center. Happy Tracking!

    Posted by Tom Pritchard, Product Manager Google My Business

    1. 82% of consumers use Search Engines to find information about local businesses (Google Consumer Barometer)
    2. Google Internal Data
    3. Google Consumer Barometer

    Go the Extra Mile with #SmallBizGames Challenges

    Google and Your Business - Fri, 08/05/2016 - 17:48
    Summer’s coming to an end, and with Fall just around the corner, small businesses are preparing for the upcoming season and looking ahead to the holidays. To help business owners brush up on their marketing skills at this key moment, we’re proud to share ten #SmallBizGames digital marketing challenges. Every day for the next two weeks, we’ll share a different digital marketing challenge aimed at improving your small business’ online presence – try your hand at setting up a Google My Business page, building your first AdWords keyword list, or creating a custom email address for your business. Each daily challenge is designed to hone your digital marketing skills and help you reach more customers online.

    To participate or learn more, join the Google Small Business Community or follow us on Twitter. Best of luck in conquering the #SmallBizGames challenges!

    Three Things You Should Know Before Choosing AdWords Express

    Google and Your Business - Fri, 07/29/2016 - 17:32
    Online advertising is a powerful, affordable way to grow your business, but you have to start with the right tools. Many small businesses are interested in reaching new customers online, but don’t know where to start, and don’t have much time to spare. As Benoit Ballon – the owner of King Florist in Austin, Texas – puts it, “We just wanted a platform where we would be able to keep it simple. For our small business, that’s a big plus.”

    For business owners like Benoit, we recommend AdWords Express, a smart advertising tool from Google that’s designed to manage your ads for you, helping you get the most out of your budget and allowing you to stay focused on your business. A lot has been written about choosing the best product for you, and it can be overwhelming to sift through everyone’s recommendations. So if you’re considering AdWords Express for your online ads, here are the top three things we think you should know:
    1. It uses expert techniques to manage campaigns for you.
      AdWords Express is constantly fine-tuning your campaigns. It monitors how often and where your ad appears on Google (and across the web), adjusts spend, and makes sure your ad is placed in front of the right people, to help you maximize the number of clicks or calls for the budget you selected.
    2. It’s designed to make setup easy and results clear.
      Setting up your first AdWords Express ad takes just 15 minutes – it’s as simple as answering a few questions about your business. Once your campaign has had some time to run, AdWords Express shows you focused results – including views, clicks, and calls – in an easy-to-read dashboard, available on desktop and in the mobile app. You’ll also get an email of your results every month, so you can keep track of things right from your inbox.
    3. It’s improving along with the rest of Google.
      One of the best features of AdWords Express is the work it does on your behalf, and we’re making it even smarter with cutting edge technology from Google Brain. We also recently announced the addition of Google Analytics to help advertisers get even deeper insights into their performance. We’re constantly improving AdWords Express, so keep an eye out for even more features in the coming months.
    For Benoit at King Florist, the difference AdWords Express makes clear. “With AdWords Express, we can actually see an increase in business. If tomorrow I turn off the AdWords Express campaign, two or three days later I can feel it. The phone isn’t ringing as much. Our presence online isn't as much. Every day, on one of our campaigns there is an impact.”

    AdWords Express is designed to be effective for all types of business and all sizes of budget, so sign up today and get it working for you. To see a full list of features, and more information on choosing between AdWords Express and AdWords (including a detailed comparison), visit our help center.
    Posted by Kavi Goel, Senior Product Manager, AdWords Express

    Use Online Reviews to Connect with Back-to-School Customers

    Google and Your Business - Mon, 07/25/2016 - 21:38
    It’s time to get down to business for back-to-school. During this time, students, teachers and parents are relying on reviews while searching online for everything from notebooks to new clothes to campus coffee shops. In fact, 3 in 4 consumers say it’s important to read reviews before visiting a business.1

    Business owners like Brian Wood of Sureflow Rooter see the value in customer reviews. “We often ask our customers how they found us: online, word of mouth or advertising? We have been pleasantly surprised to hear them say ‘from Google’ and that they liked our reviews and felt comfortable calling us.”

    Small business owners looking to make a good impression on back-to-school shoppers should use tools like Google My Business which allow you to engage with, and manage, customer reviews. Below are a few tips to help you get started:

    Tip #1: Just ask
    Satisfied customers don’t always remember to write reviews, so it’s important to give them a reminder after they make a purchase or interact with your business – but remember to keep review guidelines in mind. Try including a survey link in your receipts or sending an automated follow-up email, rather than, say, setting up a laptop for reviews in-store, or offering incentives, which violates Google policy.

    Tip #2: Be proactive about responding to reviews

    It’s important to address both positive and negative reviews, since 83% of customers remember reviews from search results.2 When responding to reviews, it’s always good to thank customers. In the case of a negative review, address the issue without getting defensive. For example, try posting a reply describing the steps you took to remedy the situation.

    These personalized responses are an opportunity to build relationships with customers. Don’t be afraid to highlight your business’s personality.

    Tip #3: Actively monitor your reviews
    Managing reviews is an ongoing process, so you should make sure to check in periodically and stay up-to-date with what your customers are saying. You can do this by checking the reviews section of your Google My Business dashboard.

    The Children’s Museum of South Dakota noticed that this method helped their business stay in tune with customer interests. Randy Grimsley, the Director of Marketing, told us, “We regularly check on customer reviews. It’s a quick way to discover what’s working and what may need tweaking.”

    Your back-to-school assignment? Apply these lessons to your business, and start getting proactive about online reviews.

    For more helpful tips on managing your online reviews, check out: gybo.com/review

    Posted by Emily Harris, Program Manager, Let's Put Our Cities on the Map

    1. Impact Report: How are Customers Discovering Small Businesses?, May 2016
    2. Google/ Ipsos, Impact of Search Listings for Local Businesses. Base: Saw Listing (Control=494, Test= 496), August 2014.

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